Carl Kumedzina
Co-Founder
Ghana born. Globally minded.
Digital ideas,
built to move.
Creative. Digital. Culture.
Aether Africa is a Ghana-based creative and digital agency building brands, websites, campaigns, films and original cultural projects for African and international audiences.
Aether in motion
Work. Process.
Culture.
Our showreel is coming together. For now, explore the projects, productions and original ideas already in motion.
View selected work ↗01 / Selected work
Less talk.
More proof.
A selection of brands, platforms and visual worlds we are actively building.
01Dream Africa Tours
Building a tourism brand from zero.
A Ghanaian travel brand centred around authentic local experiences, fair pricing and genuine human connection.
OngoingView project ↗
DIGITAL TRANSFORMATION17 years
of impact.02
of impact.02
Dream Africa Care Foundation
A new digital chapter.
Rebuilding a long-standing Ghanaian organisation’s website and digital presence for a new generation of volunteers.
OngoingView project ↗
CHECK-IN · SNEEZEMusic needs
a world.03
a world.03
Yas Mayou
Building visual worlds around the music.
Two upcoming music visuals shot in Ghana and developed around distinct creative concepts.
Coming soonView project ↗
Aether Original 001
Drone Light
Show Ghana
Aether Africa is developing a large-scale drone light show experience in Ghana, bringing technology, storytelling, music and spectacle together.
In development · Partnerships open02 / Capabilities
Built to move
the whole idea.
Strategy, digital, storytelling, production and technology working as one connected creative system.
01
Strategy & Brand
Positioning, identity, messaging and direction.
02Social & Digital
Digital strategy, management and campaigns.
03Content & Campaigns
Ideas and content designed to earn attention.
04Film & Production
From concept to final frame.
05Web & Digital Experiences
Websites and customer journeys built with intention.
03 / About
We see what others scroll past.
Aether is a Ghana-based creative agency built to turn African brands, people, places and stories into things people notice, remember and talk about.
Meet Aether ↗
Yasmine Mayou Essed
Co-Founder & Creative Director
04 / Experience behind Aether
Production knowledge
built in the work.
Before co-founding Aether Africa, Carl Kumedzina worked as Production Manager at Ninani Group, contributing to commercial productions and campaigns for leading brands across Ghana.
MTN GhanaCommercial production
BetPawaCommercial production
Stanbic BankAdvertising & production
GTPBrand production
FanMilk / DanoneCommercial production
EcobankAdvertising & production
Frytol / WilmarCommercial production
GGBLCampaign production
Selected projects Carl worked on while at Ninani Group. These brands are not presented as Aether Africa clients.
Read the full story ↗Start a conversation
Got something
worth noticing?
A brand to build. A story to tell. A campaign to launch. A completely ridiculous idea that might actually work. We should talk.
Start a project ↗